Reimagine Renovations was built on years of hands-on experience, hard work, and a commitment to doing things the right way.Owner and lead craftsman Michael Gooch began working in construction at just 15 years old, developing a strong foundation in craftsmanship in Conway, Arkansas. In 2016, he brought his skills to Florida and founded Gooch’s Custom Wood Flooring, LLC in West Palm Beach. As his work expanded into full bathroom and kitchen remodels and custom interior finishes, the company evolved and was rebranded in 2025 as Reimagine Renovations LLC following a move to St. Augustine.As a family-owned business and military family with four children, integrity, reliability, and clear communication guide everything we do. Michael remains personally involved in every project, overseeing each phase from design through the final walkthrough to ensure quality, care, and accountability.When you work with Reimagine Renovations, you work directly with the person who built the company—creating beautiful, functional spaces through a renovation experience that feels personal, organized, and built on trust.
Founder, Reimagine Renovations LLC
Personal oversight throughout every phase of your project.
Careful execution with no shortcuts and close attention to detail.
Straightforward updates and guidance from start to finish.
Organized workspaces that respect your home and daily routine.
Long-term client relationships grounded in reliability and follow-through.
Working with Reimagine Renovations means having a team that shows up, communicates clearly, and respects your home. We take the time to understand your goals, keep you informed throughout the process, and manage each phase with care and intention.
Our clients appreciate a renovation experience that feels organized, predictable, and calm—where questions are answered, timelines are respected, and the final result reflects the original vision.
You’ll always know what’s happening, what’s next, and who to contact.
We maintain a clean, organized job site and work efficiently without rushing details.
From consultation to completion, your project is coordinated with clarity and follow-through.
